building YOUR brand
Why do we care and why do we share? The award winning talk delivered on over 200 stages globally, in which Adam talks through how you can grow meaningful influence online.
EMERGING TECHNOLOGY TRENDS
As seen on stage at Collision Conference
The pandemic brought more voices online than ever before. What trends have emerged during the pandemic that will persist for years to come?
THE FUTURE OF EDUCATION
Adam’s career trajectory has been unconventional (and that’s putting it lightly). He regularly inspires university and college classes with his journey from forum moderator to one of the top-ranked social media minds in the country.
*NEW*
KEYNOTE TOPIC #1
A, I & U: How an ‘artificially-flavoured’ brand can build or break your business
Topic Description:
Horror stories are no longer reserved for the pages of a Stephen King novel; Artificial Intelligence brings them closer to home than ever before. With AI expected to eclipse $400 billion by 2027, consumers are starting to realize that there’s a cost of rapid innovation and it’s coming in the form of manufacturing job loss, decreased customer interaction and a horrifyingly low level of trust amongst consumers.
How then do we harness the power of Artificial Intelligence while preserving the business we’ve built and the relationships we rely on? In this keynote, Adam Rodricks analyzes the most critical missteps we’ve seen businesses make in AI adoption, and how they can very easily lead to business destruction instead of business disruption.
Key take-aways:
· Understand the most common AI missteps companies made in Canada and how to avoid them in your business
· Analyze the shift in trust amongst consumers brought about by AI, and learn what you can do to ensure you are well-positioned to sustain the faith you’ve built in your business
· Shed the fear by learning three key ways that AI can bring about job disruption instead of job destruction
KEYNOTE TOPIC #2
The Art of the Possible: Digital Transformation
Topic Description:
How do business owners put their best foot forward, virtually?
Adam sheds light on this crucial question of the digital age in his award-winning talk that examines the ways in which we can make the most of our time online. With half a billion tweets published every single day, harnessing the power of your online properties has never been more important.
Through The Art of the Possible, Adam guides you through the do’s and don’ts of online interaction on the web, social and search. Every company is going to have an opportunity to be memorable – but will it be for the right reasons?
Based on data from real-life case studies on companies and individuals who have moved the needle online to establish themselves and drive purchase decisions, Adam guides you through the trends that are already upon us in market and are here to stay.
Key take-aways:
· Understand the ever-changing digital landscape in Canada online, as brought about by the pandemic but persistent ever since
· Leave with actionable takeaways for newcomers and online veterans alike to grow meaningful influence with every interaction online
· Harness the power of employee advocacy and testimonials: micro-influencing through case studies on consumer trust, loyalty and action
· Learn 3 actionable takeaways to future-proof your personal or professional brand as we establish a new normal
· Engage in workshop activities to ensure every participant leaves with actionable insights to further their business online
KEYNOTE TOPIC #3
Going Viral, Despite Vaccines:
Emerging Tech Trends
*As seen on stage at Collision Conference 2021*
Topic Description:
They say hindsight is 2020 but there was absolutely nothing in our fields of vision, past, present, or future that ever gave us so much as an inkling of what we had in store for the 2020s. A global pandemic, economic collapse, and calls for racial equality: but we know the night is darkest before the dawn.
And through this darkness shone new stars, who rode new trends to new heights. This is a discussion about what we’ve observed online in recent years, and which of these emerging technology trends are most likely to influence us in the post-pandemic world. Welcome to ‘Going Viral, Despite Vaccines’.
Based on data from real-life case studies on brands and individuals who have moved the needle online to establish themselves and drive purchase decisions, Adam guides you through the trends that are already upon us in market and are here to stay.
Key take-aways:
Harness the power of micro-influencing through case studies on consumer trust, loyalty and action
Understand the ever-changing landscape online, as brought about by the pandemic but with the staying power to affect us in the years to come
Learn 3 actionable takeaways to future-proof your personal or professional brand in this ever-changing Digital environment (read: let’s avoid getting canceled)
KEYNOTE TOPIC #4
Topic Title: How to Build Your Brand
*Delivered over 200 times in North America and Europe since 2018*
Topic Description:
Why do we care and why do we share?
Two questions Adam sheds light on in this award-winning talk that examines the ways in which we can make the most of our time online. With half a billion tweets published every single day, honing your communication skills has never been more important. With millennials and gen Zers prioritizing authentic interactions more than ever, it’s no longer enough to be a part of the conversation.
Based on accurate data from real-life case studies on brands and individuals who have moved the needle online to establish themselves and drive purchase decisions, Adam guides you through the do’s and don’ts of online interaction. Every company is going to have an opportunity to be memorable – but will it be for the right reasons?
Key take-aways:
Harness the power of Adam’s value-driven engagement formula used by influencers in virtually every major online community
Leave with actionable takeaways for newcomers, business owners and community managers alike to grow meaningful influence with every interaction
Understand how communication changes from generation to generation and equip yourself with the traits that unite the cohorts, as well as divides them
